Customer Case Study - Azets
Find out how Azets uses the MarktoMarket platform to help with buy and sell-side research, origination and identifying business opportunities for clients.
Industry
Financial Services/Corporate Finance
Service Line Size
75
Location
National
Client Focus
SME
Customer Profile
Azets is an international advisory group, with 9,000 local experts in 190 locations across eight countries, backed by progressive technology and international scale to provide local, trusted accountancy and business advisory services that deliver lasting outcomes for their clients.
The corporate finance team at Azets includes experts who specialise in M&A advisory, capital raising, and transaction services work for all types of businesses. With local expertise and national strength across diverse sectors, they provide independent, trusted advice on buying, selling or securing funding for their clients.
Azets Corporate Finance typically focus on servicing deals valued up to £100m for SMEs and owner-managed businesses across the UK.
Why did Azets choose MarktoMarket?
Confidence and credibility are key reasons why Azets chose MarktoMarket. MarktoMarket’s comprehensive coverage of deal activity in the SME market, which is often overlooked by other platforms, and MarktoMarket’s audit trails that enable verification of all data points, provide the Azets team with confidence that their work is grounded in reliable, credible inputs. This is essential when presenting conclusions to clients.
The easy-to-use interface is another factor why Azets continues to use MarktoMarket as it allows the research team to work efficiently when building buyer lists, researching niche markets and searching for companies ready for acquisition.
The team views MarktoMarket as more than just a data platform, as members gain valuable insight from MarktoMarket’s Barometers, Indices, Webinars and Seminars. The team rely on a combination of these resources to build-up their market knowledge and make valuable connections in the deals community.
MarktoMarket’s forensic approach to data gathering, cleaning and labelling, surfaces more deal values and multiples in the SME market than other platforms.
How does Azets use MarktoMarket?
Sell side buyer research
Azets uses MarktoMarket to undertake detailed research to identify suitable acquirers for their clients. By using MarktoMarket, the team can research PE backed, trade and international buyers across multiple sectors and deal size ranges to target the ‘best fit’ buyers for their clients’ businesses. The team can collaborate on these lists over the platform before presenting to their client.
Sell side valuation analysis
The team uses MarktoMarket to source accurate deal multiples in the SME market to form a view on valuation. Using MarktoMarket, the team can select relevant comparable transactions rather than relying on larger deals and applying arbitrary discounts. The audit trail functionality allows the team to verify data accuracy with one click.
Buy side target origination
Azets uses MarktoMarket’s smart search to build lists of acquisition targets for clients in niche industries. Using financial and non-financial filters (such as ownership status, location and stage), the team can build and connect with a list of perfect acquisition targets for their clients.
Marketplace for acquisitive clients
The team check the MarktoMarket Marketplace daily to screen for new acquisition opportunities that are a suitable fit for their clients’ requirements. These can be shaped into a proposal for their clients to consider.
How Has MarktoMarket Improved workflow?
Research and Collaborate
Azets use the Buyer and Deal module extensively to conduct initial research for clients. The ability to share and collaborate on collections, coupled with exporting these collections, helps the team to be more efficient and critical with their research.
Find buyers faster
During the research phase of a transaction, the ability to search for deals and buyers using MarktoMarket’s proprietary industry classification is super valuable. The alternative – using SIC codes combined with keywords – usually results in unsatisfactory results.
Azets team and service offering
The Azets corporate finance team provides hands on support to clients throughout the whole transaction process. The team are supported by wider advisory teams and experts in the business, including tax and technical accounting teams, which is what sets them apart from boutique M&A firms, and contributes to the very high success rate for transactions. The team has a proven track record of delivering on sellers’ expectations.
Azets offers a proactive, partner-led, dedicated service to clients, and ensures that their lead advisory and transaction service solutions are tailored to meet client needs.
Azets recognise that selling a business is an important milestone and takes great pride in seeing the impact that a successful deal has on the client and their family.
Interested in learning how MarktoMarket can help streamline your research?
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