Customer Case Study - Gravitate Accounting
Find out how Gravitate uses the MarktoMarket platform to provide CF services in a streamlined and transparent manner.
Industry
Digital Accounts, Tax and Corporate Finance
Size
30+ people
Location
Sheffield
Client Focus
Start-ups and Scale-ups
Customer Profile
Gravitate, founded by Sam Newton and Mike Crocker in 2019, aims to change the perception and stereotypes of accountancy firms. Gravitate strives to move away from traditional stereotypes such as a lack of transparency in pricing and impersonal interactions.
Gravitate focuses on being people-first, collaborating hands-on with clients, driving automation and technology to save time and money, and optimising tax positions, thereby becoming trusted advisers.
Gravitate’s most popular services are management accounts, statutory accounts preparation, and outsourced FD and CFD services. In 2024, Corporate Finance as a service line was introduced, headed up by Martin Dean.
Why is data important to Gravitate?
Gravitate distinguishes itself from competitors through several key differentiators: no timesheets, honest and transparent pricing structures, innovative and change-embracing attitude, high tech and automation of processes (internally and for their clients). The impact on clients is centred on saving them time through digitalisation and automation of processes, allowing them to focus on their strategic objectives.
Gravitate uses a handful of technology and platforms with Xero being a central hub that links all the apps. Gravitate is open to adopting new technology, and their team are specialists in software and take pride in being digital accountants. They work together and share knowledge to identify improvements for the team.
Gravitate does not hesitate to integrate new technology or solution if a better alternative is found. MarktoMarket has been a part of Gravitate’s tech stack since early 2024.
MarktoMarket is fast becoming a one-stop shop for Corporate Finance advisers
Why Did Gravitate Choose MarktoMarket?
Benchmarking and Research
MarktoMarket was used by Martin in a previous role for benchmarking business valuation. MarktoMarket is a standout leader in valuation data and it was the first platform Martin knew was needed when the Gravitate CF service line was created. MarktoMarket has become essential for business valuation benchmarking and company research reports within Gravitate.
The One-stop shop for CF
Gravitate uses multiple modules of MarktoMarket and uses the platform as one stop shop for Corporate Finance research and learning. Martin and the team often take advantage of the MarktoMarket reports and webinars to help identify trends or standout figures that are then communicated to their clients.
A Transformed Workflow
Reflecting on previous work prior to MarktoMarket, opportunities for more accurate data and streamlined research was missed. The ability to identify sector multiples with ease would have helped with previous deals or negotiations. Likewise, the company module would have been helpful to prospect clients in that first meeting.
What does the team say about MarktoMarket?
Reliable data at your fingertips
“MarktoMarket has helped in being transparent on where the source data has come from. I have not spotted any errors. Previous deals I have been involved in are on the platform. As transparency is a large part of Gravitate, the ability to pull up the source document has become an important aspect for the team to be confident in their research.”
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