Customer Case Study - Verde Corporate Finance

Find out why Verde considers MarktoMarket as an extension of its team, not just a platform


Industry


Corporate Finance

Size


SIx people 

Location


Cardiff

Client Focus


SMEs

Customer Profile

Verde is a leading specialist Corporate Finance firm that provides expertise on matters ranging from raising finance and investment, to company acquisitions or disposals, navigating management buy-outs, and more. Their client base is diverse across both size and sector, from pre-revenue start-ups right through to listed businesses, and everything in between.

The firm operates a start-up mentality that focuses on innovation and agility in both thinking and services. Alongside more traditional corporate finance offerings, Verde undertake a broad spectrum of consultancy projects for clients, including financial modelling, R&D claims, grant applications and even providing board support in the form of interim Financial Directors.

This unique offering is further augmented through the wider GS Verde Group, which comprises of Verde (Corporate Finance) and Greenaway Scott (Corporate Legal). This integrated, multi-disciplinary structure gives clients access to a holistic range of advisory services in one package.

Verde has also recently launched the Elevate Investment Network, a fintech platform which connects business founders seeking investment to a UK wide network of experienced investors.

“Clients respond well to the feeling that we can help them tackle multiple challenges, from building an attractive brand through to securing initial investment, and beyond. It takes the headache away from them.” Craig Blackmore, Director


Why is data important to Verde?

Verde takes a proactive and iterative approach to data. The team are always looking to improve how data is used to make smarter business decisions, for both the firm and its clients.

From a mandate perspective, the team rely on platforms extensively to help them support their clients on projects that span the full business lifecycle, from inception to exit. However, platforms are only part of a wide range of sources from which the team pull insight. By more effectively utilising both internal and external data sources, the team aims to not only improve transactional research, but to supercharge business development and brand awareness campaigns.

“I see data becoming increasing important from a business development strategy perspective. For example, mapping our target markets through the use of specific data points to more effectively identify the people and businesses who might most benefit from our services.”  David Dulieu, Marketing & Communications

“We’re always looking to use data to help us promote certain service or product lines. For example, we analyse the signals that surround a certain event, like MBOs, until we find four or five that are relatively predictable. Within our research platforms, we can then use these signals to source potential clients who might be in need of our services in the near future.” Craig Blackmore


It’s great using platforms to get data for analysis or verification. But what we want to be better at is using data for prospecting, deal origination and thought leadership. MarktoMarket helps us with all of that.

Why Did Verde Choose MarktoMarket?

Accurate & Defensible Data


When it comes to corporate finance mandates, access to relevant and timely M&A deal data is essential. Moreover, with so many different research projects ongoing, platforms are expected to provide data that is robust, accurate and easily accessible: that’s why the team use MarktoMarket. Our platform pulls in more comparable transactions, enterprise values and multiples that other providers, with a granular audit trail back to source documentation.

End-to-End Research Tool


Although data platforms are commonly used in Corporate Finance for research, Verde is looking to further utilise data to supercharge business development within the firm. MarktoMarket’s dedicated company database and origination functionality, combined with our leading M&A deal database and buyer research tool, means the the team can use one platform for end-to-end deal research.

Data Partner, Not Data Platform


The team at Verde have been impressed with the positive nature of working with MarktoMarket, both in terms of the platform and in other collaborative ventures. The easy affinity, personal service and open feedback loops have all helped create a strong partnership, as opposed to just a transactional offering.

Access to Real-Time Growth Indicators


With a clear focus on using data as an accelerator for growth, the team is always looking for innovative ways to assess and engage their key sectors. In that regard, platforms which can provide real-time insight into how exactly businesses are performing, as opposed to relying on historic financials, help the team craft more effective strategies and have more informed conversations with the market.


What does the team say about MarktoMarket?

User Friendly with Quality Data

“Quality of data has got to be there, and the ability to pull that data out easily has got to be there: we see that in MarktoMarket’s platform – it’s very user friendly.”

Works As An Extension of the Team

“The strength of the relationship between Verde and MarktoMarket is such that it’s easy to engage with you if we need help on anything – you’re like an extension of our team in a large respect.”

Offers Innovative Functionality

“We’re looking forward to using more of the deal origination features on MarktoMarket in our next stage of growth. We think there’s more proof to come on just how useful this sort of data is for helping us expand.”

Interested in learning how MarktoMarket can help streamline your research?

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